Apple is known to cause a stir every time it releases a product in the international market. Although this time it seems that the mobile and tablet market across the globe did not welcome the new apple product: 'Air'. The release of Air was announced in October 2013, the product is now available across world in the Apple stores since 10th November 2013. The average* user rating and experience is 6.2 stars.
A major website** was even reported saying : "Shares of Apple's Asia-based supply chain plunged on Wednesday after the consumer electronics giant's latest product lineup, including its new iPad Air and iPad Mini, failed to wow investors. Taiwan-listed camera lens manufacturer Genius, touch screen manufacturer TPK Holding and casing maker Casetek fell 4 percent, 6 percent and 2.2 percent, respectively. While Hong Kong-listed acoustic component maker AAC Technologies declined 1.6 percent.
Shares of Apple, meanwhile, ended down 0.3 percent in the U.S. trading session on Tuesday 22nd October 2013."
The reason why 'Air' didn't make it big are given below:
- Keyboard and Navigation lag
Some people have encountered lag when typing on the keyboard, or when navigating around in and out of apps. The pinch to close gesture seems to be produce a noticeable stutter for some. This is probably an issue with iOS 7 rather than the iPad Air, but there are things you can try. Be aware that you might encounter lag when the iPad Air is in the process of restoring as it downloads apps and data. - Safari Browser Crashing
A lot of people are having issues with the Safari browser crashing frequently. This seems to be occurring most often when people try to open additional tabs, or have multiple tabs open in Safari. Pressing the tab button is enough to produce a crash in many cases. Won’t connect to Wi-Fi, slow, or drops connection
This problem always rears its ugly head in our problem roundups. If you find that your iPad Air won’t connect to your Wi-Fi or it drops the connection frequently without explanation, then you can try a few things.Battery life
This is another common problem with all modern tablets, but the iPad Air should actually get comparably good battery life. If you find that the battery is draining fast and you’re sure it’s not just because of heavy use then you can try a few different fixes.- Frozen or Unresponsive iPad
Some users have reported saying that the tablet turns off as soon as it is turned on just after seeing the apple logo. Pressing the Home button does not help even Users have even reported that restoring the tablet's original settings did not help either. The only possible solution to this problem now seems the replacement of the tablet itself. - Failed the torture testWe were surprised to see that the iPad Air, when dropped on soft ground from a height of about one metre, immediately failed the torture test and showed cracks on its screen.When dropped from the same height on concrete, the case suffered dents and more cracks showed on its screen. we then tried to test if the tablet is still running, and could hear the device attempting to run but was not successfully. In the third test, we dropped the iPad Air in a plastic container of water and the device went dead. With a useless device on hand, we did the ultimate and used the iPad Air as target for his Airsoft M7. By the time we finished the last of the torture test, the tablet, if compared to meat, was double dead.
Apple's iPad Air was given a torture test made up of four parts. First, dropping it on soft ground then on concrete, followed by dunking it in a container of water and finally hitting it with the Airsoft MP7. - The Screen has dark lines or yellow tint on one sideA few iPad Air owners have been complaining about issues with the screens on their new tablets. Reports have mentioned dark vertical or horizontal bars, mostly on the left edge of the display when held in portrait view. There have also been complaints about a noticeable difference in color between the two halves of the screen, with the left hand side having a yellowish tint. This is easiest to see when the display has a white background, on a web page, for example.This seems to be an issue with production, so your only option is to take it back to Apple Store or your retailer and get a replacement.
* the survey is based on the review of the 257 users who voted iPad Air out of 10 on gsmarena
**the website is cnbc. report dated wednesday 23rd October 2013.





